PP 4 - Wild Card
Taylor Swift in International PR It is no surprise at all that Taylor Swift reigns supreme as the media darling this year. Her Eras Tour has become a cultural and economic phenomenon that hasn't been seen before. It's projected to gross $1 billion , making it the most successful financial tour in music history. Whether you're a swiftie or not, you can't deny her and her team's business prowess and savvy communications strategies. From reclaiming ownership of her music to igniting a media firestorm around a 10-minute song and associated short film, Swift is a master of controlling the narrative. Since 2019 she's been in the process of re-recording her first six albums to regain control and artistic autonomy. Tagging each song and album as "Taylor's Version" prompted her fans to update their playlists and stream only the re-recordings of her back catalog. As a result, the streams of Taylor's versions have far exceeded the originals. And whe...
